About —

Visual Theory is the design alias of Jen Mitchell, a freelance graphic designer born and raised in North Lake Tahoe.

Jen is an outdoor enthusiast, an athlete, a world champion wakeskater in a past life, and a mother of two young boys. Her work is deeply inspired by the mountains she plays in.

With over 15+ years as a freelance designer Jen seeks to redesign the world around her with intention and purpose. 

In 2007 Jen earned a bachelors degree in Digital Art & Design from Full Sail University and went on to work as a Lead Designer at a Creative Studio in Florida while chasing her passion in watersports and launching an all women’s wakeskating company — Wandr Co.

In 2013, Jen moved back home to Lake Tahoe and stepped fully into freelance work. She is proud to call Truckee, California home.